Effectively conduct competitive research on amazon involves a multifaceted approach. Begin by analyzing competitors' product listings and pricing strategies, identifying best-selling products and pricing trends. Leverage tools like Jungle Scout or Helium 10 for in-depth product research. Scrutinize customer reviews to understand consumer preferences and areas for improvement. Monitor competitors' advertising strategies and promotions, including sponsored product placements and deals. Utilize analytics tools to track sales performance and estimate competitors' market share. Regularly assess inventory levels and product launches to stay informed about their business strategies. This comprehensive methodology equips sellers with valuable insights to inform strategic decisions and enhance their position on the Amazon marketplace.